Mark Alford

About

Journalist, editor and now senior executive with more than 15 years publishing experience, I am currently responsible for Sky Sports' news organisation - Sky Sports News - including TV channel, all digital and social content for Sky Sports. I am responsible for a team of 300+ journalists who deliver original, award-winning journalism from this 24/7 sports news broadcaster and publisher. Previously, I was Head of Digital Output at Sky News and held a similar role before that as Head of Digital Publishing at Sky Sports. I led multimedia Sky News editorial teams who delivered award-winning, innovative content and product features at the UK's leading independent news broadcaster, which culminated in the 2019 General Election coverage. At Sky Sports I led the content teams on some of the Europe's most commercially successful digital products: Sky Sports for iPad/smartphone, skysports.com, Sky Sports Football Score Centre App and social platforms. A digital leader and experienced editor with more than 10 years of Fleet Street journalism experience, I possess a range of management and leadership skills (current team of 300+), working across Sky Sports' strategy, I am involved in TV production and presentation product development, commercial development, strategic partnerships, content creation, social media. Previously, I led the digital sports team at MailOnline, the world's most-read newspaper website and UK Sports Website of the Year 2013, and was Deputy Sports Editor at the Daily Mail, Britain's second most-popular national newspaper. Tweet me @Alfie_Alford