Mark Sutton

About

I'm a cycling journalist with two decades' experience in both B2B and B2C writing. As an enthusiast of all kinds of two-wheeled activity it feels silly describing my role as 'work'. In the past I've successfully campaigned for and aided the design of local cycling facilities. I have filmed, edited and published a film on a segment of the sport (and that was all before the career in the industry began.)My work to date includes a decade with industry B2B title BikeBiz, followed by establishing CyclingIndustry.News from the ground up. This title quickly grew to become a global brand and leader in its domestic market. In my seven years steering this brand it evolved beyond daily news and a print magazine that changed the tone in the trade with new ideas and voices, to cover recruitment and the publication of annual market reports involving deep insight garnered from hundreds in the bike retail network.As an aside to this work, I'm also a freelance contributor to various trade and consumer publications, inclusive of taking an active role in the production of London bike shop Velorution's magazine. My work has steadily moved beyond publishing and into consultancy. I have guided overseas brands into the UK market, head hunted talent and delivered detailed analysis to guide strategy. I am available on the Guidepoint network, though also happy to take direct approach.My present day work revolves around electric bike specialist Cycling Electric, a title that I co-founded with Dennis Publishing in 2020 as a freelancer and now manage full time. We have developed this title beyond print into an online portal and physical demo events business.I have a keen interest in everyday cycling, product innovation, cycling infrastructure and the politics surrounding having cycling taken seriously as a method of safe and inclusive transport at a local, national and global level. Furthermore, I have a strong knowledge of the electric bike, BMX and mountain biking markets, among other segments of the bicycle industry. Open to freelance work, as well as radio or television discussion on cycling matters. Please contact me on mark.j.sutton@hotmail.co.uk if you'd like to chat as I cannot guarantee i'll catch LinkedIn messages in good time.