Matt Ernst

lubbock, texas, united states

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Experienced, ethical leader involved in daily editorial and operational newsroom oversight. Someone who helps others and serves our community. A problem-solver in a multi-generational award-winning newsroom, helping create a culture where people enjoy being part of our team.In 2024, KCBD was honored with a Regional Edward R. Murrow Award for Hard News, report by Shaley Kidwell; and a Texas Broadcast News Award for Best Evening Newscast, NewsChannel 11 at Six.

Featured Articles

Lubbock sales tax revenue from November sales up 18% over prior year

Lubbock sales tax revenue from November sales up 18% over prior year LUBBOCK, Texas (KCBD) - After an uptick in Lubbock business activity reported in October, an even larger spike was seen in November. Texas Acting Comptroller Kelly Hancock’s report shows... See more

fox34.com•Matt Ernst•Jan 8, 2026

First Alert: High wildfire risk, record warmth Saturday

First Alert: High wildfire risk, record warmth Saturday LUBBOCK, Texas — Today will be warm and windy. Record-breaking temperatures combined with strong winds and critically dry conditions are leading to fire danger across the South Plains. What to Expect... See more

fox34.com•Matt Ernst•Dec 20, 2025

Clear and cool tonight, next rain chance this weekend

Clear and cool tonight, next rain chance this weekend LUBBOCK, Texas (KCBD) - The rain was heavier over the northern and eastern parts of the area today, and even heavier north and east of our area. A few hundredths of an inch of rain fell around the cent... See more

fox34.com•Matt Ernst•Nov 21, 2025

More mild afternoons ahead, with cooler mornings

More mild afternoons ahead, with cooler mornings LUBBOCK, Texas (KCBD) - It dropped to 55 in Lubbock this morning, with some upper 40s over the western South Plains. This is a sign we’re now in mid-October, though the afternoons feel a bit more like Septe... See more

fox34.com•Matt Ernst•Oct 15, 2025

City Council, Red Cross honor Matthew White for saving mother's life

City Council, Red Cross honor Matthew White for saving mother’s life LUBBOCK, Texas (KCBD) - Suzanne White is here today because of the actions of her son. He was prepared and delivered CPR when she was having a heart attack November 9, 2024. “My cardiolo... See more

fox34.com•Matt Ernst•Oct 7, 2025

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Education

Meteorology at Mississippi State UniversityGraduated: 2010

Bachelor Of Arts, Communications at Texas Tech UniversityGraduated: 2007

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Matt Ernst

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Featured Articles

Lubbock sales tax revenue from November sales up 18% over prior year

First Alert: High wildfire risk, record warmth Saturday

Clear and cool tonight, next rain chance this weekend

More mild afternoons ahead, with cooler mornings

City Council, Red Cross honor Matthew White for saving mother's life

Is this you?

Social Media

Education

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Featured Articles

Lubbock sales tax revenue from November sales up 18% over prior year

First Alert: High wildfire risk, record warmth Saturday

Clear and cool tonight, next rain chance this weekend

More mild afternoons ahead, with cooler mornings

City Council, Red Cross honor Matthew White for saving mother's life

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Education