Mckayla Girardin

The 9 Biggest Challenges of Sales Content Management and How to Overcome Them In many organizations, marketing teams toil over solution briefs, whitepapers, and case studies, only to watch them collect digital dust. This isn’t just a communication gap; it... See more

The Ultimate Guide to Getting Reps to Use Marketing Content in Sales Getting reps to use marketing content in sales isn’t about sending more emails. It requires a psychological shift in how content is created, who presents it, and how it is accessed in th... See more

Stop the Revenue Leak: A 5-Step Framework for Consistent Sales Messaging When it comes to sales messaging, the most expensive mistake a company can make is winging it. According to research from 6sense, B2B buyers now evaluate an average of five vendors i... See more

The Modern B2B Buying Process: How Product Marketing Must Adapt The traditional sales-led funnel is gone. In the past, the B2B buying process was linear and controlled by the seller: a lead came in, a rep reached out, and the education began. Today, that ... See more

Sales and Marketing Alignment: The Complete Guide for 2026 The wall between sales and marketing is one of the oldest and most expensive problems in business. Research from Forrester reveals a dangerous ‘perception gap.’ While 82% of leaders confidently cl... See more