Imagine checking your mailbox and finding a package from a major dollar beauty brand. Exciting right? Now, inside of the PR package is a headshot of your own face, meticulously marked up with dotted lined and arrows by a marketing team acting as faux surg... See more
Megan Dean is Strategic Growth Director at Yodel Mobile, the full-funnel app marketing agency. At Business of Apps London 2026, she made the case for what she calls ASO 3.0: a phase where AI is trickling into every part of app discovery — the assistants, ... See more
