Megan McCabe

Financial Promoter is inviting finance marketing, communications and PR professionals to take part in FP Voices - our weekly interview series spotlighting the people, ideas and strategies shaping the future of financial services marketing. Through FP Voices, we’re bringing conversations with the individuals behind the campaigns, innovations and initiatives driving change across the industry. Each week, we’ll share the experiences of marketing leaders, communications specialists and industry experts - exploring the thinking behind successful campaigns, the challenges faced along the way, and the lessons that can help shape the future of financial services storytelling. We’re looking to hear from professionals who have a story to share, including those who can offer insight into: Emerging trends in financial marketing and communications - from evolving customer expectations and changing media landscapes to the impact of new technology and AI. Campaigns and strategies that delivered results - sharing the creative thinking, challenges and approaches behind work you’re proud of. The realities of marketing in financial services - including navigating regulation, building trust, engaging audiences and standing out in a competitive industry. Lessons learned throughout your career - reflecting on challenges, pivots and moments that have shaped your approach to marketing and communications. Your view on the future of the industry - and where financial services marketing, PR and brand strategy are heading next. Whether you’ve led a standout campaign, transformed a brand strategy, built a successful communications programme or have a unique perspective on the changing role of marketing in finance, we’d love to hear your story. FP Voices interviews are published every Friday morning on the Financial Promoter website and shared with our growing community of financial services marketing and communications professionals. If you have a story to tell, we want to tell it with you. To take part in FP Voices, get in touch with the Financial Promoter team - we’d love to hear from you.