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Managing Editor | Commerce | Content Management | Data Analyst | Copy Editor | Communications | Travel
milwaukee, wisconsin, united states
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Claim your profileI'm an editor and writer with years of experience creating travel, lifestyle, and e-commerce content across multiple platforms. My writing has appeared in the New York Times, Refinery29, Travel + Leisure, SELF, Cosmopolitan, Apartment Therapy, and The Financial Diet—among others. I'm a master at using data and analytics (especially Skimlinks, Looker, and Amazon Associates dashboards) to create strategy, and have an editor's eye for spotting trends and breaking news.In my most recent role as Executive Shopping Editor with TMB, I built and led affiliate marketing and shopping strategy and content across five digital brands: Reader's Digest, Taste of Home, The Family Handyman, Birds & Blooms, and The Healthy. I hired, trained, and managed a team of in-house editors and freelance writers. If it's commerce related, I'm involved—from SEO research and top editing to social media headlines and newsletters to template creation and monthly revenue reporting. Gift guides, product reviews, and Amazon Prime Day are highlights!