Michael Norton

Norton: Becoming the best of the best For decades, people have debated who truly deserves the title “best of the best.” These debates are spirited, passionate, and, let’s be honest, rarely settled. Who would win in a fight: an Arnold Schwarzenegger charac... See more

Norton: A new thing in the New Year This time of year, it’s almost impossible to avoid content about goal setting. Articles, podcasts, interviews, social posts — everyone has a framework, a formula, or a five-step plan to make the coming year “your best y... See more

Norton: In search of love, the greatest gift of all As we come to the close of the Advent season, we arrive at its final theme: love. If you have read the previous columns on hope, peace, and joy, you will recognize the unifying thread, “In search of.” Th... See more

Subscriptions work best when revenue is clear and customers can easily make simple changes. This month’s updates focus on two areas that matter most when you’re growing subscriptions: - Clear, stable visibility into subscription and one-time revenue - Eas... See more

Norton: In seach of true joy As Christmas draws near, we continue our Advent journey through the themes that shape this season. We began with hope. Last week, we explored peace. Now we arrive at joy, and not the shallow, flickering kind, but the deep, dur... See more