Michael Traikos

About

SUMMARY OF QUALIFICATIONS * Over 20 years of experience developing and implementing communication plans and tactics to support communications initiatives and key messaging. * Superior writing and editing skills with a demonstrated ability to adapt writing style to suit various communication products and platforms. * Proven capacity to build effective relationships with diverse stakeholder groups by utilizing my leadership and interpersonal skills to deliver successful communication strategies and outcomes. * Strong research, analysis, and strategic planning skills, including the ability to understand complex issues, gather information from various sources, and express ideas in a clear, well-organized manner. * Extensive experience working in fast-paced environments with competing priorities and daily issues, demonstrating effective project and time management skills, while consistently meeting tight deadlines. STRATEGIC PLANNING & ANALYSIS * Created and executed a digital content media strategy for The Hockey News that has resulted in a 50% increase in ad revenue and over 5,000 new website visitors in less than 3 months. The strategy involved: recruiting and on-boarding 35-plus site editors across North America; developing an editorial calendar and guidelines; managing team members and reviewing their content to ensure target goals were met. * Planned and implemented the digital communications strategy for the Toronto Sun sports section by identifying target audiences, determining key messages to align with business goals, and selecting suitable platforms and digital tactics. * Utilizing my project management and organizational skills, I successfully coordinated the coverage for all major sports events for 20+ team members for 8 years, including events such as the Olympics, Stanley Cup playoffs, etc. COMMUNICATIONS EXPERTISE * Utilize various communication tools and platforms (online/print/social media) to design key messaging and communication products (articles/memos/brochures/press releases/newsletters), often resulting in coverage by other prominent media outlets and reaching a broad audience. * Establish and analyze metrics using a variety of analytical tools (e.g., Google Analytics/GA4, Universal Analytics, Looker Studio, etc.) to measure the effectiveness of communications products and strategies. * Led the creation of a multimedia content strategy for The Hockey News, integrating video, infographics, and interactive elements, resulting in a 150% increase in site visitors and a 125% growth in video ad revenue.