For years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That distance matters more as streaming TV brings premium, signal-rich inventory into programmatic. Sell-side decisioning shortens that dista... See more
Sam Bloom on the benefits of sell-side decisioning for agencies Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem. Sam Bloom, head of partnerships at PMG ... See more
Scott Ensign on how sell-side decisioning brings media owners and buyers closer together Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem. Scott Ensign, ... See more
Nyma Quidwai on how VIZIO Ads is optimizing streaming TV for real outcomes Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem. Nyma Quidwai, VP, client ser... See more
Oleg Korenfeld on why sell-side decisioning brings accountability to healthcare marketing Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem. Oleg Korenfel... See more
