Mike Wood

About

I am an experienced journalist and copywriter with over a decade in the game. I specialise in finance, sports and the places they meet, but have a strong news background and extensive editorial skills.I have worked for titles such as Forbes, VICE, LADbible, Dazed and HighSnobiety as well as in the sports world, most prominently as rugby league writer for The Roar.As a content creative, I have 11 years of experience, first in the Berlin start-up scene and latterly at PVH in Amsterdam, a $10bn fashion company that includes bluechip brands such as Tommy Hilfiger and Calvin Klein. At PVH, I was part of the Global Content team, responsible for devising million-dollar advertising campaigns for Tommy Jeans and Tommy Hilfiger mainline collections, before transitioning to the B2B team that created bespoke e-commerce platforms to help TH and CK retailers continue business during the challenging COVID-19 period.As writer, I have worked in every sector and every platform, from long-form brochures to individual tweets. I know my way around content management systems, SEO, B2B and social media and can adapt my copy accordingly. As a creative, I have devised campaigns that keep brand central and always rotate around the audience, authentically connecting the product and the consumer, especially in new content spaces. My recent freelance clients include huge brands such as Pepsi, Ralph Lauren, Puma, The North Face, FIFA, Diadora, Umbro, Polaroid, Adidas, Huawei and many more. They trust me with their words and so should you. As a freelancer, I pride myself on self-motivation, adaptability and an ability to understand brand and voice quickly.