Pawel Tatarek

Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click map. That’s what most people — and ranking articles — mean when they mention “Google Analytics heat map.” In th... See more

Bounce rate and exit rate are two metrics that measure the percentage of users who leave your website: Bounce rate from the first page they visit, and exit rate from a specific page, often after visiting others. This article breaks down the key difference... See more

Bucket testing is a controlled experiment where you split website traffic between two or more page versions to find which one converts better. In the article, I’ll explain what bucket testing is, when it makes sense to use it (and when it doesn’t), and ho... See more