Pawel Tatarek

Search “online form statistics,” and you’ll get the same dozen numbers, copied from roundup to roundup: 81% of people abandon forms, multi-step forms convert 86% better, the average form converts at 1.7%. They go back to the 2010s, and some were never rel... See more

Most website popup statistics roundups copy the same handful of numbers from each other, and few check whether those numbers still say what they originally said or whether the source actually exists. This one does things differently: every stat here is tr... See more

Product adoption happens when the user starts using it habitually because it delivers value and helps them accomplish their goals. To adopt the product, the user first needs to recognize its value and experience it firsthand (activation), and use the prod... See more

A value proposition is a short statement of why your target customer should choose your product or service. It names what you deliver, who it’s for, and the reason it beats the other options your customer is weighing. To create a value proposition, you de... See more

An e-commerce landing page is a standalone page designed for one specific goal and audience, who arrive directly after clicking a link in a search result, a paid ad, or a marketing email. Its primary goal is to drive conversions. This distinguishes them f... See more