The Ouroboros Learned to Cite Itself Everyone’s been watching the wrong pipe. The synthetic content is already in the retrieval layer, and the answer engines are laundering it as fact. Last September, Lily Ray asked Perplexity for the latest news on SEO a... See more
Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t e... See more
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, b... See more
Há quem diga que viver em Almada é viver “perto de tudo”. E é verdade. Lisboa está logo ali, a dois minutos de teleférico… se algum dia o teleférico existisse. Na prática, a proximidade mede-se em horas, não em quilómetros. Sobretudo de manhã, quando a Po... See more
Authentic Human Conversation™ Reddit is suing people for reading Google. It's selling user content it doesn't own for $130 million a year. And the product is mostly bots now. Other than that, everything's fine. Last Friday afternoon, Digg died. Again. Two... See more
