Peter Ciszewski

About

Health Care Publishing and Media Entrepreneur, Committed to Making a Difference. An experienced, hands-on innovator, working for over 20 years in health care publishing and media. Successfully launched print and digital products through industry insight and strong communication and multitasking skills. Consistently delivered high quality work under tight deadlines. My expertise is reaching health care professionals with content that impacts patient care. I founded, managed, and transitioned several health care companies into business leaders. My focus for the past 10 years has been on rare disease and oncology markets: working with pharma and biotech companies to reach physicians and patients with educational messaging about new and emerging treatments, clinical trials, and disease awareness campaigns. I have interviewed hundreds of health care professionals, industry leaders, and patient advocates with the goal of publishing this information to raise awareness of rare diseases and highlight the challenges and opportunities of the rare disease and oncology markets. These interviews have been published on a variety of platforms, including my most recent digital start up www.CheckRare.com My digital marketing expertise has been built through my time and experience starting and building publishing and communications companies, including geotargeting health care professionals, integrated digital strategy, social media, mobile marketing, SEM & SEO, multi-platform web development, online advertising & sponsorships, and performance analytics. Specialties: Rare Diseases, Oncology, Biotech Industry, Social Media, Digital Marketing; Experience Reaching Rare Disease and Oncology Physicians and Advocates, Leading Business Units, Content marketing and digital promotion, Writing about the biotech industry, rare diseases, and oncology. Highly adaptable and successful across diverse markets such as Oncology, Primary Care, Specialty Care, and Rare Diseases.