By looking at myriad data points, we can understand viewer mindset in new ways, explains Peter Wallace of GumGum. It’s time to consider the bigger picture. With global CTV ad spend reaching $45bn last year, and double-digit growth predicted for the next t... See more
Cllr Peter Wallace is the Leader of the Conservative Group on Argyll and Bute Council. A quiet policy change in Argyll and Bute last month should set alarm bells ringing far beyond the Council chamber. It goes to the heart of how a modern democratic socie... See more
People are already growing weary of AI-generated content. Peter Wallace of GumGum explains why going forward marketers must work harder to find the sweet spot between human input and automation. Once upon a time, programmatic advertising came along and up... See more
Amid the glory and goals of the FIFA World Cup 2026, Peter Wallace of GumGum explains that the brands that consider audience mindset will be the real winners.
“If you’re not playing with passion, then you’re not playing football,” so said legendary French... See more
