People are already growing weary of AI-generated content. Peter Wallace of GumGum explains why going forward marketers must work harder to find the sweet spot between human input and automation. Once upon a time, programmatic advertising came along and up... See more
Amid the glory and goals of the FIFA World Cup 2026, Peter Wallace of GumGum explains that the brands that consider audience mindset will be the real winners.
“If you’re not playing with passion, then you’re not playing football,” so said legendary French... See more
