India's largest employers have revived or expanded work-from-home (WFH) policies following Prime Minister Narendra Modi’s call to reduce fuel consumption and conserve foreign exchange amid a West Asia crisis that has sent crude oil prices soaring. Though ... See more
Money is increasingly following influence in the creator economy. Creator incubation funds—pooled investments designed to back content—are drawing fresh attention, with capital flowing in and out as investors assess the model. The trend reflects rapid gro... See more
In the attention economy, where user time is the scarcest commodity, platforms such as content sites, OTT services and social networks are competing for every second of engagement. Several studies peg Gen Z attention spans at just around eight seconds, le... See more
New Delhi/Mumbai: Parents of “kidfluencers,” or child influencers, are increasingly exploring workarounds to keep their children’s accounts brand-friendly and monetisable, as government scrutiny intensifies and child safety compliance requirements tighten... See more
Picture an engineering student in a tier-III town, stuck on a Python script late at night with no teacher to call. Until recently, her options were limited to generic fixes: rewatching a YouTube video or digging through online forums that do not adapt to ... See more
