Raahil Chopra

Sports Beach at the Cannes Lions International Festival of Creativity opened with a panel on how fans consume sport has fundamentally changed, and brands need to rethink how they engage with audiences as a result. That was the central theme of a discussio... See more

It’s 2026. If 2025 taught us anything, it’s that nothing is certain. In our last issue, we covered six key developments of the year. As we step into 2026, here are a few we believe will take shape during the year: • If consolidation was the buzzword of 20... See more

India’s victory over Australia in last night’s Women’s ODI World Cup semi-final offered cricket fans a sense of redemption after the Men's World Cup loss to the same opponents. For brands supporting women's cricket, this is a big win. The women's team has... See more

The term ‘legend’ is often overused these days. But if there was one who truly deserved the tag, it was Piyush Pandey. I can’t begin to imagine the sorrow his family, friends, and those who have worked with him must be feeling right now. When I received t... See more