Rebecca Sentance

Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the challenges facing marketers and organisations who have set out ... See more

In every one of Econsultancy’s predictions pieces for 2026, changes to search and discovery have loomed large: from the potential role of agentic in shopping to the AI-search-shaped elephant in the room in B2B marketing . But our editorial wouldn’t be com... See more

Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front row seat for the changing state of discovery and the huge role being played by AI. He spoke to Econsultancy about the elephants in... See more

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to a number of leaders with their finger on the pulse to find out... See more

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a wealth of thoughts on the B2B marketing space. We spoke to her about the skills that B2B marketers will need to be effective in 20... See more