PR analytics software helps enterprise communications teams measure campaign performance, monitor media coverage, analyze sentiment, and connect PR activity to business outcomes. As PR teams face growing pressure to move faster, prove impact more clearly,... See more
Marketing is under more pressure than ever to prove its impact on business growth, and Boathouse’s fifth annual CEO Study offers a clear look at how CEOs are evaluating that impact today. The study surveyed 150 CEOs from top U.S. companies to better under... See more
Employees are concerned about the economy and the effect of workplace changes, but see AI as a force for good amongst these uncertainties, reveals new research from global communications and integrated marketing agency Ruder Finn into employee sentiment a... See more
New industry research shows a sharp rise in budget optimism as B2B marketers head into the new year with more to spend and a renewed focus on brand visibility. The new 2026 Marketing Budget Blueprint from B2B tech communications and content agency 10Fold ... See more
Latin America’s international travelers are rewriting the rules of global tourism. New industry research reveals contrasts in how Latin Americans plan, book and prioritize their trips, finding consumer confidence is strong across the region despite inflat... See more
