Saphia Lanier

SERP features are enhanced elements that appear on the search engine results page beyond the standard blue links. These include boxes, graphs, and carousels. Here are the optimization techniques to follow if you want your brand to be featured. When someon... See more

Spam submissions are entries to online forms (usually from automated bots and human spammers) that clog your pipeline with false, irrelevant, or potentially harmful information. Here’s how to fight back. Picture it: You launch a digital marketing campaign... See more

First-party data is a method of gathering customer insights using your business’s website, apps, and other owned properties. Learn the best tips for collecting and using it to grow customer engagement and loyalty. What do digital marketing and a high-prof... See more

An ecommerce SEO audit involves reviewing your website to better gauge how well you’re set up to perform in organic search results. Here’s how to get started. Fact: around 87% of consumers start their product searches online. So having a position on the f... See more

Content writing is a marketing tactic that uses blog posts, ebooks, and other text to inform and persuade target readers to sign up, purchase, download, or engage with a brand. Learn how to use content to reach your business goals. Content is the currency... See more