Sara Jerde

Managing Editor at Digiday

new york, new york, united states

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Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

This story was originally published on sister site, Modern Retail . One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far. Michaels formally announced “Ask... See more

digiday.com•Sara Jerde•Jul 27, 2026

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Associates, Journalism, Social Sciences at Ohio UniversityGraduated: 2015

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Sara Jerde

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Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

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Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

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