Sara Spruch-feiner

Since 2023, Glossy has been closely tracking the rise of Gen Alpha’s beauty obsession . While kids and tweens have always discovered beauty products as they grow up — whether by watching their mothers at home or learning from friends at school — Gen Alpha... See more

It doesn’t take a fashion insider to choose a Bottega bag. Increasingly, it’s also not the bag fashion insiders are choosing. Rising costs for luxury bags, along with consumers’ logo fatigue and boredom with the sameness of conglomerate-owned luxury brand... See more

This story was originally part of the 2025 Glossy 50 feature. Click here to see all of this year’s honorees. You already know the main headline of Hailey (Rhode) Bieber’s year. It was also, perhaps, the single biggest headline for the beauty industry in 2... See more

Spurred by tariffs , inflation and job insecurity, 2025 was a year of consumers pulling back on discretionary spending and redefining value. According to McKinsey’s State of Beauty 2025 report , 54% of executives see restricted spending as the greatest cu... See more

As the year draws to a close, the beauty and fashion industries are taking stock — not just of what worked, but of what truly impacted culture. In 2025, marketers had to justify value at a time when many consumers are pulling back on spending, earn trust ... See more