Scott Waldyn

Think of any brand, location, person, or concept. What do you associate with them? If someone mentioned Radio Flyer, you might picture a little red wagon. Thinking about Florida evokes daydreams of lounging on a sunny beach, a family trip to Disney World,... See more

There’s a temptation when it comes to crafting location pages to aim for the low-hanging fruit: Localized search terms (“service type” + “location”) tossed onto boilerplate landing pages. Plenty of websites copy information listed on a primary landing pag... See more

Google wants “helpful content.” That’s no secret, and for years, satiating that hunger for “helpful content” meant creating thoughtful, comprehensive, and customer-focused pages (or blog posts) that answered everything any user could ever want to know. A ... See more

It feels like AI Overviews are everywhere, but how do you get into them? Try these 8 tips and tricks to break into today’s top spots in Google’s search results. What Are AI Overviews? By now, you’ve seen AI Overviews surface at the top of Google Search re... See more