Sheena Butler-young

Senior Correspondent at The Business of Fashion

new york, new york, united states

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About

A multimedia journalist and veteran fashion business editor currently serving as a senior correspondent at The Business of Fashion. In addition to breaking some of the fashion industry’s biggest business stories, she interviews top retail executives, designers and thought leaders with a focus on talent, culture, sustainability and diversity.

Featured Articles

Executive Memo | How to Redesign Your Organisation for AI

Agenda-setting intelligence, analysis and advice for the global fashion community. Artificial intelligence presents the most complex organisational challenge fashion companies have faced in decades. Unlike previous business priorities that largely resulte... See more

businessoffashion.com•Sheena Butler-young•Jun 22, 2026

What Happened to Fashion's Entry Level Jobs? | BoF

Bless Martinez graduated from FIT in the spring of 2024 with the dream of building his own womenswear brand or landing a supply-chain role at a fashion company. Just over a year later, he’s considering a detour. “I’ve thought about going into the food ind... See more

businessoffashion.com•Sheena Butler-young•Feb 9, 2026

Exclusive: The NFL's Abercrombie Partnership Faces the Super Bowl Test | BoF

It’s Super Bowl week, and NFL commissioner Roger Goodell is taking an unconventional meeting — a huddle with Abercrombie & Fitch chief executive Fran Horowitz to put the finishing touches on the league’s fashion strategy. Abercrombie’s multiyear partn... See more

businessoffashion.com•Sheena Butler-young•Feb 6, 2026

Nike Faces Federal Probe Over Alleged Discrimination Against White Employees | BoF

The US Equal Employment Opportunity Commission has opened an investigation into Nike, alleging the sportswear giant discriminated against white employees, including through its diversity, equity and inclusion programmes. In court documents, the agency sai... See more

businessoffashion.com•Sheena Butler-young•Feb 4, 2026

Fashion Is Done With Remote Work | BoF

Max Ma, chief executive of 7thonline, says nearly every misstep the retail planning software provider made between 2020 and 2023 can be traced back to a single culprit. “All the mistakes we made during that time — they’re all attributable to one thing: wo... See more

businessoffashion.com•Sheena Butler-young•Jan 16, 2026

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