Simon Evans

About

After years of experience as an international news agency sports news journalist, I co-founded The Soccer Business - a news, information, data and analysis company dedicated to providing the soccer industry, particularly in North America, with the information and insights needed for growth. I've spent my career covering football and sport all over the world. Starting out as a freelancer in Eastern Europe, I travelled the continent, East and West, researching the best-selling Rough Guide to European Football and writing magazine features and interviews. Then I joined Reuters and spent eight years in Italy covering the triumphs of AC Milan, Juventus and the World Cup winning Italian national team and all the controversies and scandals in Italian football. A switch to Miami, meant a chance to cover a range of different sports, NFL, NBA, PGA golf, ATP and WTA tennis. I covered six Super Bowls, the Masters at Augusta, NBA Finals and cricket in the Caribbean. But soccer remained a major part of my beat as I covered David Beckham's playing career and his creation of an MLS franchise in Miami and the U.S national team's World Cup campaigns in South Africa and Brazil and the World Cup winning women's team. The growth of the soccer business was a key focus. After taking a break from the agency, writing and broadcasting about soccer for the Washington Post, Fusion and Univision and writing about NFL for the Guardian, I returned to Reuters and to England to lead Reuters coverage of the Premier League and Champions League and the business of football in Europe. In October, 2022, I took on a new role with AFP as US Sports Correspondent, returning to Miami with a remit to cover American sport for the rest of the world and was part of the 2022 World Cup team, the Paris Olympics coverage and the Club World Cup. In July, 2025 I co-founded The Soccer Business, producing a weekly newsletter and podcast with ambitious growth plans to develop a broad soccer business information service.