Sonia Dasgupta

About

At WJLA-TV, we focus on impactful news coverage across platforms, leveraging data analytics and audience insights to optimize newsroom operations and drive content strategy. As Assistant News Director, I guide editorial decisions, develop cross-platform strategies, and facilitate operational efficiency—all while managing a team of 200+ employees. With over a decade of experience in digital media and journalism, I specialize in audience engagement, newsroom leadership, and empowering teams to excel across platforms. My mission is to foster impactful storytelling and innovate within the evolving media landscape, ensuring alignment with audience and organizational goals.