Sydney Berger

About

I'm a social media strategist and communications manager with a passion for helping brands, executives, and storytelling platforms thrive in the digital world. From launching social accounts from the ground up to scaling audiences into the millions, I specialize in driving engagement through compelling content, cultural relevance, and thoughtful strategy. I also have a passion for lifestyle photography. You can check out my work at snapsfromsydney.com. Career highlights: Built ABC The View’s digital presence from scratch, growing engagement across platforms by tapping into cultural moments, leading live social coverage, and crafting multimedia content. Grew Facebook followers for a documentary storytelling program from 1M to 5M in three years, while also helping build a 300K+ Snapchat audience and generating millions of views. Partnered with senior executives to grow a popular YouTube channel from under 1M to over 4M subscribers, optimizing everything from branded thumbnails to SEO-driven keywords. Produced consumer-facing content that drove measurable engagement across Facebook, Instagram, Twitter, and YouTube. Wrote and edited feature stories, pop culture coverage, and human interest pieces for People Magazine, with 25+ bylines and red carpet reporting experience. Previous roles and internships include work with Spotify, The Dr. Oz Show, The Huffington Post, United Way Team NFL, and Time Inc. Fluent across platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and Snapchat.