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Digital CX Manager @ RaceTrac | UX, SEO, Analytics
atlanta, georgia, united states
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I'm currently the digital customer experience manager at RaceTrac, where I develop and strategize effective CX journeys across various touchpoints (Web, app, POS, self-checkout) for one of the nation's premier gas station and convenience store chains - with over 560 locations in 8 states - all with the goal of making our guests' lives simpler and more enjoyable. I work cross-functionally across various areas of our business (loyalty, brand, creative, marketing analytics/insights, guest engagement, store operations, InfoSec, etc.) and foster a test-and-learn mentality to ensure best-in-class experiences for our guests. Results-oriented and self-starting, I have a track record of delivering superior results that drive consumer engagement, expand brand loyalty, and increase the customer base. My experience ranges from small agencies to multi-billion dollar, Fortune 500 companies.