Tanya Thorson

Why marketers should measure relationships, not leads Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. Tanya Thorson, Spy on Any Website Marketing always treated the funne... See more

Move faster. Build faster. Personalize faster. Create more content, launch more campaigns, automate more touchpoints, and prove more value with fewer resources. Now AI makes scaling almost too easy. The CMO’s next advantage lies in knowing which signals m... See more

How CMOs can create clarity in an AI-excess enterprise Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action. Tanya Thorson, Spy on Any Website Move faster. Build faster. Personalize faster... See more

Why relevance now beats reach in the AI-driven buyer journey As AI changes discovery, brands need clearer messaging, stronger credibility signals, and content built for influence, not just visibility. Tanya Thorson, Spy on Any Website Today’s buyers resea... See more

Today’s buyers are researching independently, comparing options, and forming opinions before ever engaging with sales. Additionally, Google AI Overviews now appear across a meaningful number of searches, covering queries with commercial and transactional ... See more