Tanya Thorson

Why relevance now beats reach in the AI-driven buyer journey As AI changes discovery, brands need clearer messaging, stronger credibility signals, and content built for influence, not just visibility. Tanya Thorson, Spy on Any Website Today’s buyers resea... See more

Today’s buyers are researching independently, comparing options, and forming opinions before ever engaging with sales. Additionally, Google AI Overviews now appear across a meaningful number of searches, covering queries with commercial and transactional ... See more

Why relevance now beats reach in the AI-driven buyer journey Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier. Tanya Thorson, Spy on Any Website Today’s buyers ... See more

How shaping AI buying can boost B2B CMO strategic influence As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist. Tanya Thorson, Spy on Any Website Most ... See more

Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon search engines. They added new ones. Today, decisions are shaped across two environments at the same time — search engine optimizati... See more