Tanya Thorson

Marketers can capture more buyer signals than ever. We know who clicked, downloaded, visited, returned, and crossed an engagement threshold. But all that activity doesn't necessarily tell us what's happening in a buyer's decision. We still love a good fun... See more

The real AI advantage is what your company already knows AI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable. Tanya Thorson, Spy on Any Website Gartner’s 2026 CMO Spend Surve... See more

Why marketers should measure relationships, not leads Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. Tanya Thorson, Spy on Any Website Marketing always treated the funne... See more

Move faster. Build faster. Personalize faster. Create more content, launch more campaigns, automate more touchpoints, and prove more value with fewer resources. Now AI makes scaling almost too easy. The CMO’s next advantage lies in knowing which signals m... See more

How CMOs can create clarity in an AI-excess enterprise Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action. Tanya Thorson, Spy on Any Website Move faster. Build faster. Personalize faster... See more