How large is the market for full-size electric pickup trucks? Certainly, much of the optimism expressed only two years ago has evaporated. Ford has canceled its F-150 Lightning EV, Tesla���s Cybertruck sales are faltering, Stellantis��� electric Ram picku... See more
Our second Honda visit in a row illustrates how the product cadence can impact vehicle sales��� or not. This week���s Ridgeline mid-size pickup truck is an older design carrying on with modest upgrades year in and year out. It remains a uni-body design ut... See more
Since the 1975 debut of the innovative CVCC engine, American Honda Motor Co. has been a mainstay automotive brand in the American marketplace. From those diminutive early Civic models to the current crop of four crossovers, one pickup and three cars, Hond... See more
Toyota has crafted an enviable reputation for reliability, earning record levels of sales, profitability and product expansion in the lucrative American marketplace. A large percentage of Toyota owners become loyal repeat customers. This is best exemplifi... See more
Toyota has crafted an enviable reputation for reliability, earning record levels of sales, profitability and product expansion in the lucrative American marketplace. A large percentage of Toyota owners become loyal repeat customers. This is best exemplifi... See more
