Across the evolving collegiate sports landscape, football and men’s basketball are generally the only programs that produce net revenue for athletic departments and help sustain money-losing sports programs. Many of the money-losing sports programs common... See more
Are TCU Olympic Sports Safe as Programs Disappear Nationwide? Why Olympic Sports Are Feeling Pressure Nationwide Across the evolving collegiate sports landscape, football and men’s basketball are generally the only programs that produce net revenue for at... See more
A production buyer emailed me last spring with the subject line: "Why we chose you." She had been evaluating studios for three months. Her company's communications budget was significant. She had spoken with four other production houses before she reached... See more
A marketing director I spoke with last spring had a problem with a number. She had a quote for a brand film, properly produced, capable of carrying her company's positioning for three to five years. The quote was £18,000. She had the budget. She had her C... See more
The call came on a Wednesday morning in February. A head of growth at a mid-size consultancy, six months into a new role, with a pipeline that had gone flat. "We've got good salespeople," she said. "They just can't get through the door." That is the lead ... See more
