Unrivaled will open its 2027 season with a Jan. 8 tour stop at L.A.’s Intuit Dome, the league announced Thursday, as it enters Year 3 with a travel-centric business plan. In its inaugural season of 2025, Unrivaled staged all of its games in a matchbox are... See more
The Bucks have partnered with the NBA to launch their direct-to-consumer app, officially called Bucks+, in a one-year deal that will create revenue through subscriptions and through ad sales facilitated by Wisconsin-based media and marketing company Good ... See more
The NBA has retained Excel Search & Advisory to lead its search for the next WNBA commissioner, multiple sources said, jumpstarting a hiring process that will ultimately be made by NBA Commissioner Adam Silver, likely before the end of the calendar ye... See more
NBA on Prime unveiled its promotional campaign Thursday with a simulated Amazon delivery that has all-stars such as Jalen Brunson, Jayson Tatum, LaMelo Ball, Cade Cunningham, Paolo Banchero and Tyrese Maxey leaping out of a box. Marketed as “The NBA Just ... See more
Punctuating a high-profile offseason, the 76ers named Bloom Energy their jersey patch sponsor on Monday with plans to unveil the updated uniform when they roll out new star players LeBron James and Jaylen Brown at Monday’s media day. Silicon Valley-based ... See more
