Tom Leonard

blog home A Kiwi guide’s perspective on Scotland: castles, clans, Nessie and a wee bit of history Kiwi CEO Tom Leonard discovers Scotland’s castles, clans, landscapes and legends while uncovering the stories behind this unforgettable Highland adventure As... See more

World Cup fans who head to social media sites like X in search of fresh insight into the tournament are instead greeted by an endless stream of memes featuring two of this year's stand-out characters: Argentina captain Lionel Messi and Gianni Infantino, t... See more

What Meta’s broad targeting teaches us about optimization signals The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. Tom Leonard, Spy on Any Website Over the l... See more

blog home Inside the pack: what to bring for 22 days of hiking, cycling, and adventure in NZ Here’s how CEO Tom Leonard prepares for New Zealand’s landscapes and climates over 22 days of hiking, cycling and exploring across the country New Zealand looks s... See more

Marketing investment is a capital allocation decision ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions. Tom Leonard, Spy on Any Website Marketing teams spend a ... See more