For analytics and marketing leaders choosing a modeling approach, or reviewing work a team has already built. This covers how Bayesian updating works with real numbers, what changes against traditional MMM, what the method gives you commercially, and the ... See more
For marketing and analytics leaders at banks, lenders, card issuers, and wealth firms. In financial services the model competes against rate moves it didn’t cause, operates inside targeting rules that limit the media mix, and may land in a formal model in... See more
Marketing Mix Modeling in Insurance: A Strategic Guide for Carrier Marketing Leaders - Last Updated on LatentView Analytics has been helping enterprises make data-driven decisions for nearly 20 years. The company brings deep expertise in data engineering,... See more
For CPG commercial leaders who fund media and trade from separate budgets and get asked to defend both. This covers what a marketing mix model can tell you about each decision, the mechanics that make its numbers trustworthy, and where the method runs out... See more
For retail marketing and analytics leaders who own media budget and, increasingly, a retail media network. This covers what a retail marketing mix model measures, which variables belong in it, where enterprise retailers apply it, and where these programs ... See more
