First, nothing has been charged, and nothing will be. Second, most rejections are really “changes requested” wearing a bad mood, and clear in a single edit.
Changes requested means the release is fixable and we expect to run it. Fix only what the note flags and resubmit; your wire date and time are held while you do, so as long as the resubmission clears review before your wire time you go out exactly when you planned. Rejected means we will not run this release in a form we can foresee — the subject matter is outside what we distribute, or the problem is the premise rather than the copy. A rewrite is welcome, but it is a new submission.
The six notes our editors write most often, and what fixes each one:
- “This statistic needs a source.” Add who produced the number, when, and how many people or records it covers. Link the methodology or the original study. If it is your own internal data, say so explicitly.
- “We cannot find the news event.” Identify the thing that happened and put it in the headline with a date. If there genuinely is not one yet, hold the release until there is — a release with no event does not improve with editing.
- “Confirm the partnership with the named company.” Send the countersigned agreement, an approved quote, or an email from their communications team. Or rewrite the claim to describe the relationship you actually have.
- “This reads as a bylined article.” Remove the byline, convert first-person copy to third person, and move the argument into a single attributed quote. The release usually gets shorter and better.
- “The media contact is not a person.” Replace
info@ or press@ with a named human who will answer. Confirm the inbox is monitored for the next thirty days. - “Headline exceeds 110 characters.” Cut the clause after the comma. Everything after it is almost always the subheadline, and it reads better there.
Appealing a decision
Reply to the editor’s note within fourteen days and say why you think the decision is wrong. A second editor who has not seen the release reviews it and answers within one business day. Their decision is final. Appeals succeed most often when the original problem was a missing piece of evidence — a signed letter, a methodology page, a licence number — rather than a judgement call about news value. If you are unsure whether something will clear, ask before you write it: newswire@helpareporter.com. Pre-submission questions are free and answered faster than appeals.