Editorial standards · HARO Newswire

HARO Newswire Editorial Guidelines

What passes review, what does not, and how to fix the things that come back. Written by the editors who read every release. If you read one section before you write, read the rejected and accepted examples — it is the whole document in worked form.

300+

outlets in national syndication, including AP News and the USA Today Network

1 day

target for an editor’s decision, Monday to Friday

24 hrs

to your first placement report, and a second at 7 days

0

retractions after distribution, because there is no such thing

Table of Contents

1. Why the bar is here#

Every release published through HARO Newswire carries the HARO name. It lives on helpareporter.com, and it travels under that name to our syndication partners and to the search engines and AI answer engines that index it. Reporters have relied on HARO to find credible sources for eighteen years, and they extend that credibility to what appears under its name because the ratio of useful to useless has stayed on the right side. That ratio is the product. It is the reason a release from a 40-person company gets read by a reporter at a national outlet.

So the guidelines below are not mainly about legal risk, though some of them are. They exist because a release that reads like an advertisement costs something, and the company that sent it is not the one who pays. The next member’s genuinely good announcement gets skipped, by a reporter who learned last Tuesday that a HARO Newswire headline is not worth a click, and by partners and answer engines that start to weigh the source less. Protecting that is worth more to you than any single release you will ever publish through it.

The practical version: write something a reporter could turn into a story without calling you first. Almost every rule here follows from that one sentence.

These guidelines form part of the HARO Newswire Distribution Terms and are incorporated into them by reference. Where a guideline is a hard prohibition, it appears in clause 4.2 of the terms as well. The version in force is the one published here when you submit.

2. What gets approved#

Start here, because the positive case is shorter than the list of prohibitions. A release with these six things almost always clears review on the first pass.

  • A real news event. Something happened, or will happen on a stated date: a launch, a funding round, a hire, an opening, a result, a study, a contract, a filing, a milestone with a number attached. If you cannot write “Company X announced today that…”, there is no release yet.
  • The company named in the headline. The organisation issuing the release, in full, inside the first 65 characters. Reporters scanning listings, feeds and search results read the left edge of a headline and little else.
  • One attributable quote from a named person. Full name, exact title, organisation. Make it say something only your company could say — “we are excited to announce” is a quote nobody has ever printed.
  • Sourced statistics. Every number carries a source, a date and a sample size, with a link where one exists. This is the single most common reason a release comes back.
  • A monitored media contact. A named human and an inbox somebody actually reads. A phone number is optional but helps: a reporter on deadline gives you one hour, not one day.
  • Rights-cleared assets and permissions. Images you own or have licensed, with a caption and alt text on each, plus written sign-off from every person quoted and every company named as a partner or customer.
The two-minute test. Read your headline and first paragraph aloud to someone who does not work at your company. If they cannot tell you what happened, who did it and when, the release is not ready — and no amount of distribution will fix that.

3. Rejected and accepted, rule by rule#

Fifteen rules, each with a real rejected headline and the version that would have run. The examples are composites of releases our editors actually see. Search or filter to find the one you need.

Filter rules by type
Showing 15 of 15 rules
  1. 01

    No blog posts or personal narrative

    Structure and voice

    A release reports an event, from the organisation, in the third person. A diary entry has no event in it, and a reporter scanning two hundred headlines will never click one.

    Rejected

    My Journey Building a Robotics Company — Day 214

    First person, no event, no company name, nothing checkable. Diary posts work well on your own blog and on LinkedIn; they do not work on a wire.

    Accepted

    Cascade Robotics Opens 40,000-Square-Foot Assembly Plant in Tacoma, Adding 62 Jobs

    Same company, same story, told as news. The founder’s journey still appears — in the quote in paragraph three, where it adds colour to a fact a reporter can verify.

  2. 02

    No author bylines

    Structure and voice

    A press release is issued by an organisation. It has a media contact, not an author. A byline signals opinion writing, and syndication partners reject bylined copy on sight.

    Rejected

    By Dana Whitfield, CTO: Why Warehouse Automation Is Finally Ready for Mid-Market Budgets

    This is a contributed article, and a good one. Pitch it to a trade publication — that is what the rest of HARO is for — but it cannot go on the wire.

    Accepted

    Cascade Robotics Launches Pick-and-Place System Priced Under $50,000

    The argument survives as an attributed quote: “The technology has been ready for two years at this price. Nobody had built it for a mid-market budget,” said Dana Whitfield, chief technology officer at Cascade Robotics.

  3. 03

    No profile building

    Structure and voice

    Releases come from companies, not from people. A release whose subject is how impressive an individual is contains no news, and it teaches a journalist to skip your company’s name next time.

    Rejected

    Dana Whitfield: The Visionary Reinventing American Manufacturing

    No event, no date, no verifiable fact, and a superlative in place of all three. Profile pieces are also the signature of pay-to-play placement schemes, so they draw extra scrutiny at partner level.

    Accepted

    Cascade Robotics Names Dana Whitfield Chief Technology Officer

    Personnel news is real news, and trade editors run it. Lead with the appointment, give the effective date, add two lines of relevant background and one quote from the chief executive.

  4. 04

    No individual in the headline without a role and a company

    Structure and voice

    If a person’s name leads the headline, the reader has to be able to tell instantly which organisation is speaking. A name on its own tells a journalist nothing and tells our archive nothing.

    Rejected

    Dana Whitfield Announces Expansion Into Rail Freight

    Who is Dana Whitfield, and on whose behalf is this being announced? Unanswerable from the headline, which is where most readers stop.

    Accepted

    Dana Whitfield, CEO of Cascade Robotics, Announces Expansion Into Rail Freight

    Role plus organisation, every time, and the same rule applies in the summary and the opening paragraph. The release is still issued by Cascade Robotics, not by Dana Whitfield.

  5. 05

    No ticker spamming

    Money and markets

    Tagging companies you have no connection to, in order to surface in their investor feeds, is market noise. Financial partners strip or reject it, and depending on what you are selling it can attract a regulator’s attention.

    Rejected

    $AAPL $MSFT $NVDA All Face New Competition as Cascade Robotics Launches Warehouse Platform

    Three tickers, none of them yours, plus a competitive claim about three companies that have never heard of you. The same applies to stuffing tickers into the body or the keywords.

    Accepted

    Cascade Robotics (OTCQB: CRBX) Reports 41% Revenue Growth in Second Quarter

    Your own symbol, once, in EXCHANGE: SYMBOL form on the first mention of the company. Competitors may be named in the body when the comparison is factual and sourced.

  6. 06

    No product reviews

    Promotion and ads

    A review is a verdict on quality. The wire carries announcements. A review of your own product is advertising; a review of someone else’s produces a complaint we would have to act on.

    Rejected

    We Tested the Five Leading Warehouse Robots — Here Is the Only One Worth Buying

    A verdict on four competitors, published by an interested party. Rejected whether the winner is you or not.

    Accepted

    Independent Lab Test Finds Cascade Robotics Arm Sustains 1,180 Picks Per Hour Over 12 Hours

    Name the lab, date the test, link the methodology, and let the number make the argument. Third-party test results are news. Your opinion of your own product is not.

  7. 07

    No unauthorised co-branding

    Claims and sourcing

    Calling another company a partner when you are a customer, a reseller or an applicant is the most common reason we hold a release — and the one most likely to produce a letter from that company’s lawyers.

    Rejected

    Meridian Travel Group Partners With Hilton to Reinvent Corporate Travel

    The actual relationship: Meridian books Hilton rooms through a standard distribution channel, like ten thousand other agencies. “Partners with” implies a joint commercial agreement, and Hilton has not agreed to say so.

    Accepted

    Meridian Travel Group Adds 4,300 Hilton Properties to Its Corporate Booking Platform

    Describes what actually happened, and is more impressive for being specific. If it really is a partnership, send us the countersigned letter or an approved quote from the other side and the release ships the same day.

  8. 08

    No mentions of distribution or guaranteed placement

    Promotion and ads

    The release is the news, not an advertisement for how the news is being delivered. Guaranteed-placement claims are also false: no distributor controls another publisher’s editorial decisions, including us.

    Rejected

    Northwind Health Expands Telehealth — Now Featured on AP News, Yahoo Finance and 300+ Outlets

    Also rejected in the body: “this release was distributed to 300+ outlets”, “as seen on” logo strips, and any promise of syndication written into the copy.

    Accepted

    Northwind Health Expands Telehealth to 14 Rural Arizona Counties

    Where the release appears is between you and us. Reporters spot self-referential copy immediately, and it is the fastest way to have a release read as an advertisement.

  9. 09

    No promotional copy without a news event

    Promotion and ads

    The test is mechanical: can a reporter write a sentence beginning “X announced today that…”? If not, there is nothing here to distribute, however well written it is.

    Rejected

    Northwind Health Is the Smart Choice for Arizona Families This Fall

    Superlatives, no event, no date, nothing checkable. Editors call this a brochure, and it is the second most common rejection after unsourced numbers.

    Accepted

    Northwind Health Opens 2027 Enrollment October 1, Adding Clinics in Show Low and Safford

    A date, two places and a change. Everything you wanted to say about being the smart choice now fits in the quote, where a reader will forgive it.

  10. 10

    No “Top 10” lists or listicles

    Promotion and ads

    Listicles are content marketing. They are built for links, not for reporters, and partners treat them as search spam. An original ranking built from your own data is a different thing, and it is welcome — if you publish the method.

    Rejected

    Top 10 Travel Hacks Every Business Traveller Needs in 2027

    Tips, not news, and nothing that identifies the issuer. Gift guides are the one structured exception, and they run in the Gift Bags and Gift Guides category with their own seasonal rules.

    Accepted

    Meridian Travel Group Analysis of 2.1 Million Itineraries Finds Business Fares Rose 12% Year Over Year

    Findings, not tips. State the sample, the period and the method, and link a page where a journalist can read the full data. Rankings that judge other companies still fall under rule 06.

  11. 11

    No advertisements

    Promotion and ads

    Discount codes, “call now”, pricing grids and campaign taglines belong in an advertisement, and an advertisement sent through a wire fools nobody. It files your company in the wrong drawer in a reporter’s head, permanently.

    Rejected

    Limited Time: 40% Off All Northwind Plans — Use Code FALL40 Before October 31

    Promo codes, countdowns, “click here”, phone numbers in the headline and repeated calls to action in the body all fail this rule.

    Accepted

    Northwind Health Cuts Bronze Plan Premiums 12% for 2027

    A price change is legitimate news when it is stated as a fact with an effective date. One link, in the boilerplate, to the page where the detail lives.

  12. 12

    No unattributed claims, statistics or research

    Claims and sourcing

    A number without a source is unusable. A reporter cannot print it, our editors cannot check it, and an answer engine will not cite it. Every statistic needs a who, a when and an n. This is the rule members break most often.

    Rejected

    73% of Warehouse Managers Say Automation Is Their Top Priority for 2027

    Whose survey? How many people? Asked when, and how? Without those, this is a claim wearing a number’s clothes. “Studies show” and “experts agree” fail for the same reason.

    Accepted

    Cascade Robotics Survey of 1,204 Warehouse Managers Ranks Automation the Top 2027 Investment Priority

    In the body: “according to a survey of 1,204 US warehouse managers conducted by Cascade Robotics between May 4 and May 22, 2026”, with a link to the methodology. Third-party data needs the publisher’s name and the year.

  13. 13

    No libellous or inflammatory content

    Claims and sourcing

    You are responsible for everything in your release, and so is every outlet that carries it. Accusations of fraud, criminality or bad faith against an identifiable party are rejected unless they are a matter of public record and clearly stated as allegations.

    Rejected

    Cascade Robotics Exposes Competitor’s Systematic Safety Fraud

    “Exposes”, “systematic” and “fraud” are three separate problems in five words. Rejected even where a lawsuit exists, because the language goes far beyond what the filing says.

    Accepted

    Cascade Robotics Files Patent Infringement Suit Against Orion Handling Systems in Western District of Washington

    Name the court, the case number and the filing date, describe only what the complaint says, and label allegations as allegations. Do not characterise the other side’s motives.

  14. 14

    No investment opinions or recommendations

    Money and markets

    We are not a research publisher, and neither are you unless you are registered to be. Buy, sell and hold language, price targets and projected returns are rejected, and they can create real liability for the issuer.

    Rejected

    Why Vantage Financial Shares Are Undervalued Ahead of Q3 Earnings

    Also rejected: “a compelling entry point”, “expected to double”, target prices, and comparisons framed as investment reasoning.

    Accepted

    Vantage Financial Reports Q2 2026 Net Income of $18.4 Million, Up 9% Year Over Year

    Report the results, label forward-looking statements as such, include your safe-harbour paragraph, and leave the conclusion to the reader. Securities disclosure obligations remain yours (terms, clause 5.1f).

  15. 15

    No cryptocurrency mining content

    Money and markets

    Mining, hosted mining, hash-rate leasing and yield offers are the highest-fraud corner of the market and our partners will not carry them. Every other digital-asset topic is fine.

    Rejected

    Vantage Digital Opens 200 MW Bitcoin Mining Facility With 18% Projected Annual Yield for Partners

    Mining capacity plus a projected return, which is rule 14 as well. Hosted mining contracts, hash-rate marketplaces and “passive income” framing are all out.

    Accepted

    Vantage Financial Launches Digital Asset Custody for Registered Investment Advisers

    Custody, exchanges, payments, tokenisation, regulation, enterprise blockchain and research all pass review normally. Mining capacity, hash-rate contracts and yield promises do not.

4. Language and sensitive topics#

Some topics are not prohibited so much as conditional. Here is where the lines are, and what we will ask you for.

Strong language

Vulgar language is permitted only where it is part of the actual name of a campaign, product, event or trade show — never for emphasis, and never because it is how the founder talks. Where it is permitted it must be censored in the ordinary way (Bull***t), it must not appear in the headline, the subheadline or the summary, and it must appear no more than three times in the body. If the point cannot be made without it, make a different point.

Position on sensitive topics and what HARO Newswire requires
TopicPositionWhat we need from you
Strong languageConditionalPart of a proper name, censored, absent from headline and summary, three uses maximum.
Pornography and adult servicesNot permittedNo exception. Sexual health, medical and policy topics are fine when written clinically.
Illegal drugs and paraphernaliaNot permittedNo exception, including “grey market” products sold across state lines.
Medical cannabisConditionalLawful in the issuer’s jurisdiction, the programme or licence named in the release, and no consumer-sales language. Business, clinical and regulatory news only.
Therapeutic psilocybinConditionalLawful in the jurisdiction, or conducted under an approved clinical trial or state programme. Name the regulator, the programme or the trial identifier.
Gambling and bettingConditionalLicence number and jurisdiction stated. Corporate and product news only, no odds or sign-up promotions.
Supplements and health claimsConditionalClaims within FDA rules, no disease-treatment claims for unapproved products, substantiation on request.
Firearms and ammunitionConditionalCorporate, manufacturing and policy news only. No sales offers, pricing or purchase links.
Political and advocacy contentConditionalIssue, campaign and research news accepted. No fundraising appeals, and no content attacking an identifiable candidate.
Class-action and investigation noticesConditionalAccepted from the firm of record, with case details. Some syndication partners decline them — see section 5.

Conditional does not mean slow. In most cases the extra check is one email, and the release still crosses the wire on the date you chose. Send the licence number or trial identifier with the submission and there is nothing to wait for.

5. Syndication partner restrictions#

Every release travels beyond HARO through our syndication partners, including the Notified and GlobeNewswire network. Those partners apply their own rules on top of ours, and we do not control them.

HARO approval is not partner approval. An editor here can clear your release and a partner can still decline it, usually for a category reason rather than anything you wrote. We cannot appeal on your behalf, we are rarely told why, and a partner’s decision is not grounds for a refund or credit (terms, clauses 2.5 and 3.4). The release still runs on HARO Newswire, still gets its permanent release page and still appears in your newsroom.

The restrictions that catch people most often:

  • Yahoo does not accept releases from third-party law firms about class-action lawsuits or investigations involving publicly traded companies. This is a standing category block, not a judgement about your filing. Firms in this category should expect their release page on HARO Newswire and their newsroom, and should not count on Yahoo reach.
  • Securities-related releases face additional checks. Earnings, offerings, mergers, material events and anything carrying a ticker may be held for verification at partner level, and some partners restrict transmission in the windows immediately around the US market open and close. Build an extra day into your timing.
  • Links are capped and cleaned. Several partners limit the number of outbound links, strip tracking parameters, reject shorteners and redirect chains, and drop links to destinations behind a login or a paywall.
  • Formatting is not guaranteed downstream. Partners may truncate a long headline, convert tables to plain text, drop images below their minimum size, or publish text-only. Write so the release still works with no images and no formatting.
  • Partners run on their own clock, not ours. Transmission starts when you cross the wire, but each partner ingests and publishes on its own cycle. Most copies appear within two hours; some feeds are batched and land the following morning.

6. How review and scheduling work#

From submit to publish, with the money position at each step. Nothing is charged until an editor approves, and the only timing decision you make is the moment your release crosses the wire.

  1. You submit In review Instant

    The release leaves draft and enters the queue. We place an authorisation on your card for $250. Nothing is captured, and if the release never gets approved, nothing ever is.

  2. Automated pre-check Seconds

    Machine checks first, because they are instant and they catch the boring failures: headline over 110 characters, missing or generic media contact, a statistic with no source nearby, ticker format, dead or redirecting links, images without alt text, prohibited phrases. Anything it finds comes straight back so you can fix it without waiting in the human queue.

  3. A human editor reads it Target: 1 business day

    An editor reads the release against these guidelines and, where relevant, asks for substantiation: the survey methodology, the countersigned partnership letter, the licence number. Business days are Monday to Friday, excluding US federal holidays.

  4. One of three outcomes

    Approved Your card is charged and the release is locked to the wire time you chose. Status moves to Scheduled. Approval never moves your date — there is nothing to be full.
    Changes requested Back to you with specific notes tied to specific lines. Nothing is charged. Resubmit as many times as you need at no extra cost; resubmissions go to the same editor and usually clear the same day.
    Rejected We will not distribute this release. The authorisation is released and nothing is charged. See section 7 for what to do next.
  5. You cross the wire The date and time you picked

    Your release page goes live at helpareporter.com/news-releases/{slug}, is featured on HARO Newswire and its topic listing, lands on your newsroom at helpareporter.com/news-releases/{company}, and starts transmitting to syndication partners. You chose this moment to the quarter hour in your own timezone, and nothing about approval moves it. This is the release’s published timestamp, and it is the point of no return.

    Up to sixty minutes before it, you can still reschedule to any other date and time at no charge and with no re-review, or withdraw for a full refund. Inside the last hour, the release is committed.

  6. After distribution

    There are no retractions, corrections or removals once a release has crossed the wire — see section 7 of the terms, which explains exactly what can and cannot be undone. Proofread before step 1, not after step 5.

Editorial review pauses on US federal holidays. For the rest of 2026 that means Wednesday, November 11 (Veterans Day), Thursday, November 26 (Thanksgiving) and Friday, December 25 (Christmas Day). A holiday never moves your wire time: the page publishes and syndication runs as scheduled. If you need a decision before one, submit earlier.

7. If your release is rejected#

First, nothing has been charged, and nothing will be. Second, most rejections are really “changes requested” wearing a bad mood, and clear in a single edit.

Changes requested means the release is fixable and we expect to run it. Fix only what the note flags and resubmit; your wire date and time are held while you do, so as long as the resubmission clears review before your wire time you go out exactly when you planned. Rejected means we will not run this release in a form we can foresee — the subject matter is outside what we distribute, or the problem is the premise rather than the copy. A rewrite is welcome, but it is a new submission.

The six notes our editors write most often, and what fixes each one:

  1. “This statistic needs a source.” Add who produced the number, when, and how many people or records it covers. Link the methodology or the original study. If it is your own internal data, say so explicitly.
  2. “We cannot find the news event.” Identify the thing that happened and put it in the headline with a date. If there genuinely is not one yet, hold the release until there is — a release with no event does not improve with editing.
  3. “Confirm the partnership with the named company.” Send the countersigned agreement, an approved quote, or an email from their communications team. Or rewrite the claim to describe the relationship you actually have.
  4. “This reads as a bylined article.” Remove the byline, convert first-person copy to third person, and move the argument into a single attributed quote. The release usually gets shorter and better.
  5. “The media contact is not a person.” Replace info@ or press@ with a named human who will answer. Confirm the inbox is monitored for the next thirty days.
  6. “Headline exceeds 110 characters.” Cut the clause after the comma. Everything after it is almost always the subheadline, and it reads better there.

Appealing a decision

Reply to the editor’s note within fourteen days and say why you think the decision is wrong. A second editor who has not seen the release reviews it and answers within one business day. Their decision is final. Appeals succeed most often when the original problem was a missing piece of evidence — a signed letter, a methodology page, a licence number — rather than a judgement call about news value. If you are unsure whether something will clear, ask before you write it: newswire@helpareporter.com. Pre-submission questions are free and answered faster than appeals.

8. Formatting and length#

Recommendations, not rejection criteria, except where marked required. They come from what actually gets picked up.

Formatting specifications for a HARO Newswire release
ElementSpecificationWhy
Length400–800 wordsUnder 400 usually means the news is not there. Over 800 and the second half is not read, including by machines that rank passages.
Headline110 characters max requiredCompany name inside the first 65 characters. Listings, feeds and partner sites truncate; reporters scan the left edge.
Subheadline160 characters maxOptional. Add a second fact rather than restating the headline in different words.
Summary300 characters max requiredThis is what appears in HARO Newswire listings, in feeds and in search results. Write it last, when you know what the release actually says.
DatelineCITY, State, Month Day, YearAP style abbreviations: SCOTTSDALE, Ariz., Aug. 10, 2026. We add it automatically from your issuer profile if you leave it out.
StructureLede, detail, quote, support, key facts, boilerplate, contactThe lede answers what, who, when and where in one sentence. Everything after it is optional to a reporter on deadline.
QuotesOne ideal, two maximumFull name, exact title, organisation. No unnamed spokespeople. A quote that any competitor could also have said adds nothing.
Key facts3–6 bulletsSelf-contained, checkable facts with figures and dates. This is the block most often lifted verbatim, by reporters and by answer engines.
Links3–5Descriptive anchor text, no shorteners, no tracking-only redirects, destinations that resolve without a login. Partners strip anything else.
Media assetsJPG or PNG, 1200px+, under 10MBCaption and alt text on every asset required.
Boilerplate50–80 wordsIdentical wording every time, ending with your website. Consistency is what lets an archive and an answer engine connect your releases to each other.
Media contactName, title, email; phone optionalName and email required on every release required. A phone number is optional.

9. Writing for AI citation#

Every release includes AI-search structuring. Here is the part of it you control, which matters more than the part we do.

We publish every release with schema.org NewsArticle data, clean semantic HTML, a permanent URL, a public feed and a machine-readable key-facts block, and we do not block AI crawlers (terms, clause 8.3). What markup cannot do is make an unclear sentence quotable. Retrieval systems pull passages, not documents, so a sentence that only makes sense in context will not be used. These six habits do more for citation than any structured data we add.

  1. Put the entity and the fact in the same sentence.

    “Cascade Robotics raised $64 million in a Series C round led by Anders Park Ventures” is citable on its own. “The company raised the round” is not: pulled out of the page, it names nobody.

  2. Name entities in full on first use, every time.

    Full legal name, then the short form, plus the ticker or the domain. Machines resolve entities from strings, and “Cascade” alone matches a dozen companies.

  3. Attribute numbers inside the sentence that carries them.

    “According to a survey of 1,204 US warehouse managers conducted by Cascade Robotics in May 2026” travels with the statistic. A footnote does not. Answer engines strongly prefer numbers that carry their own provenance.

  4. Write the key-facts block properly.

    Three to six one-line facts, each self-contained, each naming the company. This is the block that gets lifted, by a reporter building a brief and by a model building an answer.

  5. Answer the obvious question in one sentence.

    If the news is a price change, put the old price and the new price in the same sentence. If it is an expansion, put the previous count and the new count together. Do not make the reader assemble the answer from two paragraphs.

  6. Date everything explicitly.

    “This year” and “recently” age badly and strip the fact of its usefulness the moment it is quoted. Write the month and the year.

None of this is a trick played on a machine. It is the same discipline that makes a release usable by a human reporter forty minutes from filing, which is exactly why it works on retrieval systems too. A release written to be quoted gets quoted.

10. Terms, composer and help#

Where to go from here.

Distribution Terms and Conditions

The binding agreement: billing and refunds, the licence you grant, the no-retraction rule and liability. These guidelines are part of it.

Read the terms

Write your release

The composer checks headline length, statistic attribution and contact details as you type, so most of this page is enforced before you ever hit submit.

Open the composer
Ask before you write, not after you are rejected. If you are not sure whether a topic, a claim or a headline will clear review, email newswire@helpareporter.com. Editors answer pre-submission questions within one business day, and it costs nothing.
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