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A new HARO report put real numbers behind what many PR pros already suspected: human-written pitches land far more often than AI-generated ones.
Yes, AI Can Write Your Pitch. But Can It Give Journalists What They Need? HARO CEO Brett Farmiloe told EIN Presswire what an analysis of millions of media pitches reveals about AI, human oversight, and what actually makes journalists choose a source.
In a new Q&A with The Marcomm Grind, Farmiloe explains how HARO rebuilt trust after Cision retired the brand, where AI helps and hurts a pitch, and why earned media now feeds the answers AI assistants give.
